Monday, May 21, 2007

Social Search to Save Us from World Wide Irrelevance

How do we navigate in the Virtual World to find and discover relevant content and sites? Google is your friend. Despite the billions of pages indexed many search results are irrelevant.

Social search addresses relevance by using implicit and explicit user behaviors such as attention, social networks, presence and communities to rank results. Social search is using the wisdom of crowds to help people to find stuff.

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