When BMW launched the BMW 1 Series 3-door version last year, it was the first white car they had introduced in a long time. So they decided to produce their advertising campaigns in black and white.Mobile codes' are codes in the same way as ordinary barcodes are, but their matrix structure can hold more information. The codes are also mobile in the sense that the camera of mobile devices can be used to scan and decode them.
“Because the campaign was black and white, we decided to combine it with 2D bar codes, which we wanted to test.” (2D bar codes, both Semacodes and QR Codes, are also black and white).
A web address (URL), a phone number, an email address or plain text can be converted into a mobile code. After scanning it their camera phone, people will have instant access to the encoded information straight on the display of their mobile device.
Mobile codes are increasing in popularity: as tags on flyers and posters; on business cards and CVs; in magazines and blogs; offline and online.
Mobile phones such as a Nokia N82, N93, N93i, N95, N95 8GB, E66, E71, E90 or 6220 Classic comes with the Nokia barcode reader preinstalled, ready to scan mobile codes.