Friday, March 14, 2008

iPhone 2.0 SDK Applications to Lead Mobile Internet Innovations

What it takes to have the Internet in your pockets? Apple understands the needs and delivers. The recent announcement of the iPhone Software Development Kit (SDK) and the iPhone 2.0 marks the start of the revolution of mobile computing:

"What we saw today was the spark. The explosion will continue for twenty years. We will all feel the warmth. Watch the Steve Jobs video from today and you will understand how Apple will dominate the smartphone market for the next 25 years. Wow. What Microsoft and Windows was to the desktop, Apple and Touch will be to mobile. "

Until now the internet experience required a PC or a Mac with a browser, e-mail client and several other applications or clients like Google Earth or Second Life. To deliver this multimedia experience it takes a powerful device and a full featured operating systems like Mac OS X. The Apple iPhone is a unique device that makes true mobile internet experience a reality for the first time.

What makes the Apple iPhone uniquely powerful? Kontra has found 10 reasons in his blog post on Who can beat iPhone 2.0?
  1. Design - Apple’s industrial design and highly polished multi-touch interface have no peers
  2. Stores - The promise of the iTunes Store-like App Store is genuinely outstanding
  3. Pricing - Apple can now leverage its high-volume iPod/Mac businesses to get favorable component prices
  4. Games - high-resolution 3.5" screen, Core Animation, H.264 video, SQLite, OpenGL ES, 3-D OpenAL sound, accelerometer and multi-touch makes the iPhone 2.0 the most capable mobile game platform. Have you seen Spore on iPhone?
  5. WebKit - the Web shines on the iPhone with its multi-touch gestures and big screen
  6. Depth - multi-touch patent portfolio and gesture library bridges PCs and mobile devices. Economies of scale, core design competencies and cross-device integration opportunities will give Apple an huge advantage in product design in the post-PC era
  7. SDK - Cocoa Touch, the marriage of OS X and multi-touch UI, gives developers access to the hardware, multi-touch controls and events, accelerometer, camera, etc., in the top of the line XCode IDE with built in emulator
  8. Enterprise - The mobile space enables Apple to openly court businesses large and small. The enterprise world is a new and significant market for the company.
  9. Ecosystem - Apple has already created the biggest-ever ecosystem around a consumer electronics product line with the iPod. No other player has comparable experience in growing a billion dollar plus ecosystem
  10. Curatorship - Apple has proven with Mac OS X and the iPod that it can anticipate user needs, trade features for enhanced user experience and carefully distill choices to create coherent and desirable products.
User satisfaction surveys consistently prove actual users love their iPhones at rates far above rival devices. Safari on the iPhone has already captured 71% of the mobile browser market in less than a year.

The new iPhone SDK will start a new wave of innovations in mobile computing with applications such as:
  • Reality Tagging
  • People Tagging
  • Reality Recognition
  • Physical Social Networks
  • Personalized Travel Guides
  • Digital and Physical Treasure Hunt
  • Distributed Mobile Games
  • Credit Card and Biometrics as Software
  • Paperless Receipts & Digital Business Cards
  • Medical records as Software
  • Physical Browsing & Digital Shopping
  • Location/time-based deals
Will Apple Dominate Next Gen Computing? It is hard to tell. But the iPhone value proposition looks great for developers and users alike. A revolutionary new platform is a rare and prized opportunity for entrepreneurs as well. So much so that Kleiner Perkins Caufield & Byers has created a $100 million fund to fuel this innovation. KPCB’s iFund™ is a $100M investment initiative that will fund market-changing ideas and products that extend the revolutionary new iPhone and iPod touch platform.

Developers are indeed interested. Apple has announced more than 100,000 SDK downloads in just the first 4 days.

It is certainly a challenge for Google Android, Microsoft and Nokia/Symbian (to catch up?). What do you think?

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