Tuesday, February 10, 2009

Kindle 2 by Amazon Raises the Bar on EBooks

The Amazon Kindle has the potential to start a new wave of innovations for ebooks and mobile internet devices. The second-generation Kindle ebook reader has much improved aesthetic thin design with aluminum back. It feels almost like an Apple product.

The Kindle 2 will costs $359, but it's much thinner than the angular original -- in fact, it's thinner than an iPhone at just .36 inches. Read to Me can read any content on the device back to you in a decent-sounding computerized voice, but there's also seven times more storage, a sharper 16-level e-ink display that turns pages 20 percent faster and 25 percent longer battery life.

Jeff Bezos the CEO of Amazon (AMZN) has announced the new Kindle 2 on amazon.com:

Dear Customers,

Today, we are excited to introduce Kindle 2 - the next generation of our wireless reading device.

Since launching the original Kindle a little over a year ago, customer response has far surpassed our highest hopes - and we're grateful and appreciative for that. More people are reading more books, newspapers, and blogs on Kindle sooner than we ever imagined.

We kept everything readers love about the original Kindle - the convenience of reading what you want, when you want it, the immediacy of getting books wirelessly delivered in less than 60 seconds, and Kindle's ability to "disappear" in your hands so you can get lost in the author's words.

We chose the same 3G wireless technology used in advanced cell phones, so you never need to hunt for w Wi-Fi hotspot. But unlike cell phones, there are no monthly wireless bills, no service or data plans, and no yearly contracts. There is no software to install and no syncing required.

Improved battery life means you can read for up to two weeks on a single charge. Its new, streamlined design makes Kindle 2 as thin as a typical magazine and lighter than a paperback. We added more storage, allowing you to carry over 1,500 titles. An advanced display provides even crisper images and clear text for an improved book-like reading experience. Our new Text-to-Speech feature means Kindle can read every book, blog, magazine, and newspaper out loud to you.

At Amazon, we're always been obsessed with selection, and we know that even the best reading device would be useless without the books you want to read. Today, the Kindle Store has more than 230,000 books, including 103 of the 110 New York Times Best Sellers, plus top newspapers, magazines, and blogs. We added over 40,000 new titles in just the last three months. Our vision for Kindle is to have every book ever printed, in any language, all available in under 60 seconds.

We hope you enjoy Kindle 2.

Jeff Bezos
Founder, Amazon.com

P.S. If you'd like to have Kindle 2 ship to you the day it becomes available, we recommend you preorder today to reserve your place in line.

Is Kindle the future of reading? It can be if Amazon executes its Platform Business Model well. The integrated broadband access and the number of available ebook content can fuel its acceptance. The Kindle roadmap promises color display and international access though the dates have not been announced.

1 comment:

dan rogy said...


* Electronic-paper display provides a sharp, high-resolution screen that looks and reads like real paper.
* No computer, no cables, no syncing.
* Wireless connectivity - you shop the Kindle Store directly from your Kindle from anywhere, just like using a cell phone! When you buy a book, it is auto-delivered wirelessly in less than one minute.
* More than 88,000 books available, including 100 of 112 current New York Times® Best Sellers. Free book samples. Download and read first chapters for free before you decide to buy.
* Read top U.S. newspapers including The New York Times, Wall Street Journal, and Washington Post; read top magazines including TIME, Atlantic Monthly, and Forbes — all auto-delivered wirelessly. Read top international newspapers from France, Germany, and Ireland; Le Monde, Frankfurter Allgemeine, and The Irish Times.
* Read more than 250 top blogs from the worlds of business, technology, sports, entertainment, and politics, including BoingBoing, Slashdot, TechCrunch, ESPN's Bill Simmons, The Onion, Michelle Malkin, and The Huffington Post.
* eBook device is lighter and thinner than a typical paperback; weighs only 10.3 ounces and holds over 200 titles.
* Long battery life. Leave wireless on and recharge approximately every other day. Turn wireless off and read for a week or more before recharging. Fully recharges in 2 hours.
* Unlike WiFi, Kindle utilizes the same high-speed data network (EVDO) as advanced cell phones, you never have to locate a hotspot. No monthly wireless bills, service plans, or commitments — Amazon.com takes care of the wireless delivery so you can simply click, buy, and read. Includes free wireless access to the planet's most exhaustive and up-to-date encyclopedia—Wikipedia.org.
* Email your Word documents and pictures (.JPG, .GIF, .BMP, .PNG) to Kindle for easy on-the-go viewing.