Friday, January 30, 2009

Philips Leads Autostereoscopic 3D HDTVs

We are just at the beginning of a new era where 3D displays will eventually replace the current 2D displays in both professional and consumer applications. 2009 could mark a new milestone for the adoption of innovative 3D technologies.

Since the mid nineties, Philips is conducting research and development on lenticular based auto-stereoscopic 3D display technologies. The Philips lenticular auto-stereoscopic 3D technology comprises the lens design, 3D signal processing, manufacturing process technologies and innovations in the 2D panel to optimize for the 3D functionality.

Philips is entering new ground with its flagship 56″ quad full autosteroscopic 3D HD TV. Based on a new rendering technique, the 56-inch QFHD 3D Display creates 46 views and has a large 3D comfort zone! The ‘autostereoscopic’ part of the description means that depth perception is achieved without the use of special (and geeky) glasses.

The Philips 56-inch QFHD 3D Display is based on an LCD panel resolution of Quad full HD (3840*2160 = 8.29 million pixels) meaning it is like having FOUR 1080p LCD TVs. This results in a stunning perceived 3D resolution of HD quality with 3D viewing angle of 160 degrees.


The special 3D display interface format is based on 2D-plus-Depth and Declipse. It is described on the Philips 3D Content format page and in the 3D Interface Specifications white paper.

The unique Philips 56" Quad Full HD 3D Display is commercially available on customer request in large scale projects for an estimated $25.000.

Stereoscopic 3D displays such as the Samsung Syncmaster 2233RZ and the ViewSonic VX2265wm FuHzion 3D are much cheaper and are compatible with nVidia GeForce 3D Vision Kit introduced at CES 2009. The new DisplayPort 1.2 standard will enable 3D thanks to the large bandwidth and support for 120 Hz.

It is time to create new content such as 3D movies on Blu-Ray, 3D games and 3D video. These innovations will add a new dimension to communications, entertainment and the Internet.