Video and rich media is expected to dominate IP traffic. TDP's IP Traffic Projection in the U.S. by 2015 shows:
- video calling and "virtual windows" could generate 400 exabytes
- Internet video, gaming, and virtual worlds could produce 200 exabytes
- movie downloads and P2P file sharing could be 100 exabytes
- non-Internet “IPTV” could reach 100 exabytes, and possibly much more
- business IP traffic will generate some 100 exabytes
- cloud computing and remote backup could total 50 exabytes
- other applications (phone, Web, e-mail, photos, music) could be 50 exabytes
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